UK omnichannel sleep and mattress retailer
A founder-led retailer operating stores, e-commerce and a bulky-item home-delivery network across the UK.
Promotional pricing obscures true contribution margin. Paid-media cost, returns, exchanges, failed delivery and ageing inventory sit in different systems, so channel performance looks healthier than delivered economics.
Build a delivered-margin view by SKU, channel and order outcome; identify leakage across acquisition, fulfilment and aftercare; then establish a 90-day decision cadence around pricing, inventory and customer lifetime value.